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On the afternoon of October 24th, the 2016 Canton fair export product design award (CF award) was held ceremoniously to encourage foreign trade enterprises that value design innovation. As CF prize award winner jiangsu yixing squirrel cleaning supplies co., LTD., one of its exhibits "bamboo mop" by purchaser, our reporter interviewed Shao Jianchun, general manager of the company.
Offer innovative
China's household cleaning equipment market competition is fierce, because the threshold is low, product homogeneity is serious, price war is common. "The squirrel realized five years ago that conventional wisdom would only lead to a vicious circle, leaving the business in a deeper mire." "Because of this knowledge, squirrels are actively changing their development patterns, making deep adjustments and planning for the future," shao said. First of all, the high-end line of high-end products as the product development direction, enhance the product added value. On the basis of yixing MAO bamboo industry, innovation has introduced the green environmental protection idea bamboo mop."
Shao Jianchun introduction, "" bamboo mop to choose natural growth of more than 5 years of age of bamboo bamboo, must go through 32 working procedure of finish machining, make the product collection of artistic, ornamental and practical at a suit. In addition, because the product is 90%, bamboo fiber has self-cleaning, water imbibition, and the characteristics of natural antibacterial, antimicrobial, non-toxic harmless to human body, thus attract many buyers, the past five years, the product export sales increase 25% each year, it let HBCMS see the hope.
Designed to break
The international market is in the cold winter period, the external demand is depressed, the price competition is fierce, how to maintain the market share, make sure the enterprise is invincible, shao jianchun has his own opinion. "Putting design innovation first will be a new breakthrough for enterprise development. Especially in product design must break the conventional thinking, to bamboo mop, for example, we boldly on the application of bamboo fiber to the various parts of a product, make the green plant materials and household ware realize perfect fusion." "When I told my old clients this idea, they all expressed support and approval," Mr. Shao said. With superb processing skills and strict quality control, the bamboo mop is officially available.
Speaking of the feeling of winning the gold medal, shao said that the establishment of the CF award is of great significance. On the one hand, it is not only a medium to help enterprises promote high-quality products, but also a good platform for developing customer resources. On the other hand, the affirmation of the enterprise's product design ability has fully aroused the enthusiasm of the enterprise and encouraged more design teams to develop more innovative and high-quality products. The CF award has had a lot of positive impact on the squirrels and the industry, and they will continue to participate in the CF awards. "The CF award gives companies great confidence." "The squirrel is planning to invest 50 percent of its profits in future research and development," he said. "it will continue to grow and survive the winter to 100 years."